03. Competitive Analysis
I analyzed 3 of the most popular apps in the space – looking both at their interfaces, features offered, and negative App Store comments to find patterns.
All the apps allow users to browse, search for hotels, and make a booking within the app.
These apps can look cluttered and confusing at times. There are issues retreiving reservations, app glitches and crashing, and some apps seems to highlight positive feedback for hotel properties and negative feedback is harder to locate.
Problem from the comments
Booked with app, I have been traveling all day and after reaching the hotel they told me there is no booking under my name!
Mobile app is totally unusable!
Unable to login or reset password. Very frustrating!
Prices are not as advertised!
Lower price shown when browsing, price doubled when actually trying to book my hotel! Ripoff!